Colour Pallets in Web Design

Blog Article


Colour Pallets in Web Design

Published on:
January 4, 2023
Jamie McBain
Pennine Website Development
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Colours are an important element of website design and can have a significant impact on the user experience. Choosing the right colours for your website can help to create a cohesive visual design, establish a brand identity, and set the tone for the content.

There are a few key things to consider when selecting colours for your website:

  1. Brand identity: Choose colours that align with your brand's identity and image. If your brand is already established, you'll want to use the same colours as your logo and other marketing materials.
  2. Audience: Consider your target audience and the emotions and associations that different colours may evoke. For example, blue is often associated with trustworthiness and reliability, while red may be associated with energy and excitement.
  3. Contrast: Make sure that the colours you choose have good contrast, both between the background and text and between different elements on the page. This will help to make your website more readable and easier to navigate.
  4. Accessibility: Keep in mind that some users may have difficulty distinguishing certain colours. Make sure to use sufficient contrast between text and background colours to ensure that your website is accessible to all users.

Overall, it's important to choose colours carefully and consider how they will contribute to the overall user experience and design of your website.


Different colours can evoke different emotions and associations in people. Here are a few examples of common associations with different colours:

  • Red: Red is often associated with energy, passion, and love. It can also be associated with danger, anger, and caution.
  • Orange: Orange is often associated with warmth, cheerfulness, and playfulness. It can also be associated with caution and affordability.
  • Blue: Blue is a calming and dependable colour that is often associated with trustworthiness and reliability.
  • Yellow: Yellow is often associated with happiness, warmth, and sunshine. It can also be associated with caution and cowardice.
  • Green: Green is often associated with nature, growth, and prosperity. It can also be associated with tranquillity and envy.
  • Blue: Blue is often associated with trustworthiness, dependability, and calmness. It can also be associated with sadness and coldness.
  • Purple: Purple is often associated with royalty, luxury, and creativity. It can also be associated with mystery and spirituality.
  • Pink: Pink is often associated with femininity, love, and innocence. It can also be associated with immaturity and weakness.
  • Black: Black is often associated with sophistication, elegance, and power. It can also be associated with death and evil.
  • White: White is often associated with purity, cleanliness, and innocence. It can also be associated with emptiness and sterility.

It's important to note that these associations can vary depending on cultural and personal experiences.


Here are a few steps you can follow to choose a colour palette for your design:

  1. Determine the purpose and audience of the design. Consider the message you want to convey and the emotions you want to evoke in your audience.
  2. Research colour associations and symbolism. Different colours can have different meanings and associations, so it's important to understand how different colours may be perceived by your audience.
  3. Consider your brand identity. If you are designing for a brand that already has an established colour palette, you'll want to use those colours in your design.
  4. Experiment with different colour combinations. Use a colour palette tool to try out different combinations and see how they look together. You can also look for inspiration from other designs or nature.
  5. Consider the mood and tone you want to create. Different colour combinations can create different moods and tones. For example, a warm and cheerful mood might be achieved with a palette of yellow, orange, and red, while a calm and relaxing mood might be achieved with a palette of blues and greens.
  6. Choose a colour palette that is cohesive and balanced. Make sure that the colours you choose work well together and create a cohesive visual design. It's also important to balance bright and bold colours with more muted or neutral colours to avoid overwhelming the viewer.

Overall, choosing a colour palette is a matter of considering your purpose, audience, and desired mood, and experimenting with different combinations until you find one that works for your design.

I will be very happy to select a colour pallet for your branding and website if you require one.

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