Google Ads
Google Ads is Google's paid advertising platform where businesses bid to display advertisements, product listings, or videos to users. It primarily operates on a Pay-Per-Click (PPC) model, meaning advertisers only pay when a user actually clicks on their ad.
How It Works
Targeting: Ads are triggered by user searches, demographics, or browsing habits across Google's network.
Bidding: Advertisers set maximum bids for how much they are willing to pay for a click or interaction.
Quality Score: Google ranks ads based on the bid and the ad's relevance to the user.
Budgeting: There is no minimum spending requirement; businesses control their own budgets and can pause campaigns at any time.
